Rob Frappier: Writer, Marketer, Nerd, All-Around Nice Guy

I originally wrote this blog post for my company, ReputationDefender.

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During the Great Depression, one criminal caught the attention of the world like no other before him. I’m talking of course about the infamous bank robber, John Dillinger. Over the course of his criminal career, Dillinger robbed at least two dozen banks and four police stations. He also escaped from prison…twice.

By the time he was gunned down in the alley of Chicago’s Biograph Theater at age 31, Dillinger had captured the imagination of the public and secured a legacy that would last for decades. (Not everyone gets to have Johnny Depp play them in a feature film.) Why do I bring up John Dillinger? Because, I believe that we may have our very own Dillinger for the digital age in the form of British fugitive Craig Lynch. If you are unfamiliar with Lynch, allow me to catch you up.

28-year-old Craig Lynch escaped from Hollesley Bay Prison in southern England three months ago. Lynch was being held at the minimum-security facility on charges of assault. Since escaping, however, Lynch has not followed the typical m.o. of a man on the run. Rather than laying low, Lynch carried on his life like normal: visiting old friends, going out to restaurants and bars, and updating his Facebook profile with regularity. One would think that publicly sharing updates online about where he was would have gotten him caught, but, to the contrary, Lynch has been able to evade police with apparent ease.

When the news broke that Lynch was a prison escapee, rather than closing down his Facebook profile, Lynch began to use it to mock his pursuers, sharing images of him enjoying the “free life” and hurling profanity-laced insults at police. As news of Lynch’s Facebook exploits began spreading, the fugitive turned into an unlikely web celebrity. At last count, Lynch’s Facebook fan page has over 26,000 fans from all over the world. While a number of comments on the page express disgust for Lynch and his arrogant taunts, a surprisingly large number of Facebook users are openly rooting for him.

It shouldn’t be surprising that, despite his lawless behavior, Lynch has caught the attention of the public. For some reason, as a culture, we have always romanticized individuals who fight against authority, even if they most often happen to be criminals. The key to Lynch’s popularity, however, lies in the transformative power of social media. In the days of old media, Lynch would have been a mugshot on the evening news and nothing more. Thanks to social networking tools, like Facebook, he is able to reach out directly to the public and augment how the world perceives him. In a bizarre and somewhat disturbing way, Craig Lynch is engaging in a very successful form of personal branding.

Facebook has already said that it will help law enforcement in tracking Lynch down, which is in keeping with the site’s terms and conditions (“We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law.”) However, as explained in this article at Media Bistro, Facebook representatives have been asked to not reveal how they are involved in the investigation.

At some point soon, I would imagine Lynch will be caught. I just find it hard to beleive that he won’t slip into some kind of pattern that police will be able to detect. That being said, while I abhor Lynch’s actions, it is pretty amazing that he hasn’t been captured yet. It would seem that, thus far, he has figured out how to to lead a public life on Facebook without interrupting his private life.