I’m Back!
Hey! Sorry for leaving you hanging there. What’s it been…? A YEAR! Holy Hell!
For someone who calls himself a blogger, that’s pretty shameful. Why am I still paying for hosting fees for this blog if I’m not going to write in it?
Well my friends, as Bob Dylan once sang, the times they are a-changin’. I can’t promise regular updates (I’ve got some pretty serious family responsibilities now – more on that later), but I can promise to at least check in with little blurbs from time to time. Hopefully, it’s something that you’ll find funny/useful/insightful.
Back to those responsibilities.
Remember a while back when I wrote that my wife and I were expecting our first child? Well guess what. She’s here! (And has been for a whole six months.)
Her name is Zoe and she’s AMAZING. She’s funny, good-natured, and seriously the cutest baby ever. I may be a terrible blogger, but I make up for it with awesome genes. (My wife’s are pretty good too.) I would share a picture here, but I’m still making up my mind about sharing photos of her on my blog.
The egotist in me says “Do it!” but the privacy-conscious Dad says “What about the Internet weirdos?” I think the egotist will eventually win out.
Anyway, it would be unfair to blame my lack of writing solely on the baby, but she is a factor. Hmm…what else can I blame?
Oh yeah – I’ve got a new job. As some may recall, I previously worked as the Community Manager for Reputation.com. It was a great job and I worked with a great team, but unfortunately, due to some internal restructuring, my position was eliminated a couple of months ago.
As with everything though, there was a silver lining. All of the work I did with Reputation.com and the excellent skills I learned working under an awesome management team perfectly prepared me for my new position as the Content Marketing Manager for Sheffield Marketing Partners.
SMP is a boutique agency in the Chicago area focused on helping businesses improve their marketing communications. Specifically, SMP helps companies translate nonsensical corporate-speak (“scalable efficiencies designed to leverage new paradigm shifts in best of breed technologies”) into narrative-driven messaging.
As Content Marketing Manager, my role will be to help our clients analyze their communications strategies and then develop the most engaging kind of Web content for their particular goals – whether that means commissioning research for a whitepaper, scripting and shooting a funny video, or something cool like a Whiteboard Narrative.
The team at SMP is really sharp and I’ve already learned a lot from them – even though I’ve only been on the job for a day. It’s a really amazing opportunity and I’m looking forward to helping clients of all shapes and sizes cut through the clutter and connect with their audiences in an authentic and unique way.
Anyway, that’s all for me for now. If I don’t live up to my promise to keep writing on this blog, you can always catch me at Twitter or on ScreenRant.com. Talk to you again soon (hopefully).