Rob Frappier: Marketing Writer, Blogger, All-Around Nice Guy

I originally wrote this blog post for Digital Pivot.
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Like most of the marketing community, I was generally disappointed with this year’s Super Bowl advertising (see my post at Beyond Madison Avenue). Generally, I felt they were uninspired, they failed to make a strong connection with their intended audience, and with the exception of the user-created [...]

I originally wrote this blog post for Beyond Madison Avenue.
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In case you haven’t noticed, nerdy is the new sexy.
Don’t believe me? Just look at how much nerd culture has spilled over into mainstream society in the past decade. From movies (“The Dark Knight” showed superheroes could be serious, while James Cameron’s epic “Avatar” showed space opera [...]

I originally wrote this blog post for Beyond Madison Avenue.
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Advertisers strive for creativity. It is at the core of practically everything we do. Sometimes, however, our efforts fall flat, leading to complete and utter embarrassment. This is an example of what can happen when creative goes bad.
New York City Council candidate Joe Nardiello sought a way to catch [...]