Rob Frappier: Writer, Marketer, Nerd, All-Around Nice Guy

I originally conducted this interview for Digital Pivot.
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While economists declare that the recession is over, thousands of small business owners across the country surely don’t feel this way. With an unemployment rate still hovering over 10%, people across the country have been tightening their budgets dramatically, making it harder than ever for businesses to bring in [...]

I originally wrote this blog post for Beyond Madison Avenue.
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Imagine this scenario: You and your friends head out on the town for a Saturday night. You walk into your favorite spot and sidle up to bar for a drink. As your buddies look over the beer selection, one remarks, “Man. Wouldn’t it be great if [...]

I originally wrote this blog post for Beyond Madison Avenue.
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Advertisers strive for creativity. It is at the core of practically everything we do. Sometimes, however, our efforts fall flat, leading to complete and utter embarrassment. This is an example of what can happen when creative goes bad.
New York City Council candidate Joe Nardiello sought a way to catch [...]