Rob Frappier: Writer, Marketer, Nerd, All-Around Nice Guy

Last night, I attended the MarketingProfs Digital Marketing Mixer Oktoberfest Tweetup. It was my first time at such an event. These are my observations and lessons.
1. Eat First, It Calms The Nerves
My friends know that I’m not a shy person. Usually, I love to meet new people. In fact, it’s a personal point of pride [...]

I originally wrote this post for the Talent Zoo Media Blog, Beyond Madison Avenue.
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All across the country, the lingering economic recession has caused businesses of all shapes and sizes to rethink their marketing efforts. More often than not, this has meant cutting overall advertising budgets while investing more heavily in free and low-cost social media [...]

When I was in high school, one of my coaches told me about the Five P’s: Proper preparation prevents poor performance. While he intended his alliteration to enhance my performance on the playing field, I saw the merit of his folksy wisdom in a different way. Being the aspiring young marketer that I was, I [...]