“You Guys Are Good” – Brand Monitoring on Twitter is Fun

For the last five months or so, I’ve been working on a contract basis as the Community Manager of an Internet start-up company called ReputationDefender. In my work, I’m primarily responsible for writing customer-facing communications, including newsletters and daily blog posts about online reputation management, Internet privacy, and personal branding issues. In addition to my [...]

The “Chris Brogan Makes More Money Than You Do” Round-Up

Chris Brogan, famed communications consultant, author, and President of New Marketing Labs, set the social media world a-twitter (if you’ll pardon the pun) when he non-chalantly shared his consulting day rate in a recent blog post. The number, an impressive $22,000 a day, struck many readers as extremely high, particularly when juxtaposed against another blog [...]

Lessons from the Southwest Airlines/Kevin Smith “Too Fat to Fly” Debacle

I originally wrote this blog post for my company, ReputationDefender.

By now, the odds are good that you’ve heard about film director Kevin Smith’s recent clash with Southwest Airlines. If you haven’t yet heard the story, or you’re a bit fuzzy on the details, here are the essential details.
Kevin Smith, who is famous for directing Clerks, [...]