Rob Frappier: Writer, Marketer, Nerd, All-Around Nice Guy

I originally wrote this blog post for Digital Pivot.
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Like most of the marketing community, I was generally disappointed with this year’s Super Bowl advertising (see my post at Beyond Madison Avenue). Generally, I felt they were uninspired, they failed to make a strong connection with their intended audience, and with the exception of the user-created [...]

I originally wrote this blog for my company, ReputationDefender.
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Have you heard of Foursquare yet? If you haven’t, expect to soon. In November, Pete Cashmore, the founder and CEO of the popular social networking news website Mashable, predicted in a column for CNN that Foursquare would be next year’s Twitter. Cashmore isn’t the only one high [...]

I originally wrote this blog post for my company, ReputationDefender.
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During the Great Depression, one criminal caught the attention of the world like no other before him. I’m talking of course about the infamous bank robber, John Dillinger. Over the course of his criminal career, Dillinger robbed at least two dozen banks and four police stations. [...]