Rob Frappier: Marketing Writer, Blogger, All-Around Nice Guy

I originally wrote this post for the ReputationDefender Blog.
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According to a report from Mashable, a Chicago-based apartment management company has filed  a $50,000 lawsuit against a tenant for complaining about the company on Twitter. While the complaint was relatively minor — “Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks [...]

I originally wrote this post for the ReputationDefender Blog.
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You know, it’s funny. No matter how old you get, it seems like everyone wants to be the cool kid. That’s certainly the case with Facebook. Even though Facebook is the world’s largest social networking site, for the past year, the company has been playing catch-up with [...]

When I was in high school, one of my coaches told me about the Five P’s: Proper preparation prevents poor performance. While he intended his alliteration to enhance my performance on the playing field, I saw the merit of his folksy wisdom in a different way. Being the aspiring young marketer that I was, I [...]