Resume — Rob Frappier

Creative Director @ Quicken Loans Community Fund

Lead the creative development of Quicken Loans’ cause marketing campaigns.
Strategic lead for Quicken Loans and Rock Family of Companies corporate social responsibility communications, including programs focused on supporting underserved communities, restoring equity, and creating greater housing stability in the city of Detroit.

Lead the development of creative marketing campaigns for Quicken Loans and Rocket Mortgage
Lead creative development for branded content partnerships and sponsorship integrations
Develop internal and external communication strategies to support the Quicken Loans brand

Lead internal and external communications campaigns for large-scale B2B clients, including USG, Amway, Harley-Davidson, First Data, and Jones Lang LaSalle
Oversee the creative development of diverse narrative content, including white papers, print design pieces, videos, and animations

Contribute news, editorials, and TV and movie reviews to one of the web's leading entertainment news websites

Manage Reputation.com's social media marketing efforts
Analyze and optimize Reputation.com website for improved natural search engine rankings
Serve as lead content editor for customer newsletters and other client-facing communications
Serve as lead content editor of the Reputation.com Blog

Wrote original, search engine friendly web content for leading executives in technology, sales, consumer goods, finance, and a variety of other industries
Defined operational best practices, analyzed market competitors, and initiated social marketing opportunities as a member of ReputationDefender's Research & Development team
Regularly contributed insightful articles on online reputation management and Internet privacy issues to the ReputationDefender Blog